Meet the 2012/2013 Staff!

Fri, 11 May 2012 21:02:03 +0100

Central Michigan Life welcomes the following students to the advertising and public relations staffs for the 2012/2013 academic school year.

ADVERTISING MANAGERS

Becca Baiers, Allegan, Michigan Senior

Julie Bushart, Farmington, Michigan Junior

Megan Schneider, Saginaw, Michigan Senior

TRAINING MANAGERS

Becca Paciero, Livonia, Michigan Senior

Devann Madden, Brighton, Michigan Senior

SENIOR ACCOUNT EXECUTIVES

Andrew Sarmiento, Saginaw, Michigan Senior

Mark Gustin, Greenville, Michigan Senior

Jana Klaus, Whitmore Lake, Michigan Senior

Michael Catalina, Macomb, Michigan Senior

Bobby Burns, Shelby Twp., Michigan Senior

ACCOUNT EXECUTIVES

Adam London, Ann Arbor, Michigan Junior

Ashley Fennell, Washington, Michigan Junior

Gabriella Hoffman, Saginaw, Michigan Sophomore

Hannah Keshishian, Farmington Hills, Michigan Sophomore

Natalie Iverson, Mason, Michigan Junior

Rachel Talaska, Lincoln Park, Michigan Sophomore

ADVERTISING SALES TRAINEES

Daniel Haremski, Saginaw, Michigan Junior

Lauren Connor, East Lansing, Michigan Junior

PUBLIC RELATIONS MANAGER

India Mills, Pontiac, Michigan Senior

PUBLIC RELATIONS STAFF

Alex Merritt, Grand Ledge, Michigan Senior

Jennie Muscat, Canton, Michigan Senior

Kaitlyn Blaszczyk, Walled Lake, Michigan Junior

GRAPHIC DESIGN STAFF

Kim Patishnock, Mt. Pleasant, Michigan Senior

Steven Stechschulte, Oxford, Michigan Senior

Tim Reynolds, Williamston, Michigan Senior

Going Mobile!

Fri, 11 May 2012 21:02:36 +0100

Central Michigan Life is very excited to launch it's new App. The CM LIFE App is available for both smartphones and iphones for FREE, and can be found in Google play and the Apple App Store. Follow this link to download our App today: CLICK HERE!

Central Michigan Life will be building downloads (audience) over the summer through campus Orientation sessions, through our website and social media sites and at Welcome Weekend events at CMU.

Advertisers will have the opportunity to utilize the CM LIFE App with static coupons and real-time deals starting with our Back-To-School and Campus Cash Coupons in August 2012. Ask your account executive about our special pricing for print advertisers.

Taking Advantage of the Coupon Craze

Fri, 11 May 2012 21:03:04 +0100

Couponing has become wildly popular in the past several years, especially in light of the recession. While the most dedicated couponers, referred to as “extreme couponers,” get the majority of the publicity, they actually make up a very small minority of those who seek out and use coupons on a regular basis, according to a recent article in Daily Finance.

While extreme couponing may seem like a scary proposition for retailers, casual couponing can have huge benefits. For example, a coupon can bring new customers into your business, and if they have a good experience once, they are more likely to keep coming back. Offering coupons can also help convince consumers to choose your business over a competitor.

According to an article from The Lakeland Ledger, offering coupons also allows businesses to “practice price discrimination, selling the same item cheaper to deal-hunters and more expensively to those willing to pay the higher price.” This can help you move a lot more merchandise.

Providing coupons to college students is especially effective because this demographic is typically looking for a good deal. College students are often on tight budgets because of tuition costs, rent payment, and other associated expenses. Therefore, they love getting things free or at a reduced price.

There are many options available to include coupons when advertising to these college students in CM Life. One option is to include a coupon in your regular print ad in the newspaper. This may help bring more attention to your advertisement, and readers can just cut the coupon out of the paper. You can also include standing inserts in the paper. These often include several different coupons for your business. Another option is to put a coupon in the Campus Cash coupon books which are distributed at the start of each semester.

The key to a successful coupon is to make sure it is a good enough deal to catch consumers’ attention. This will largely depend on the product or service you are trying to sell and its original price. Consumers will want to make sure using the coupon will be worth their while. If you create an appealing coupon that is a good deal for consumers, especially those on a budget, you can gain a new base of loyal customers who will keep coming back.

By Amy Crockett, PR/Marketing Intern

Sources:

Daily Finance: http://www.dailyfinance.com/2012/04/05/dont-call-them-extreme-couponers-meet-the-coupon-enthusiasts/

The Lakeland Ledger: http://www.theledger.com/article/20120322/NEWS/120329791?p=1&tc=pg

National Advertising Awards

Fri, 11 May 2012 21:04:05 +0100

Central Michigan Life advertising staff had its best E.V.E.R. performance at the annual College Newspapers Business and Advertising Managers (CNBAM) conference, bringing home 6 awards and earning enough points to place 2nd behind the Daily Kansan, the University of Kansas' daily newspaper.

CM LIFE's awards included Best of Category for Best Display Advertising Campaign; Best of Category for Best Newspaper Promotion B & W Ad; Second place for Best Newspaper Advertising Campaign; Third place for Best Online Display Ad; and First Place for Best Newspaper Marketing/Promotion plan. CM Life's account executive, Julie Bushart won Sales Representative of the Year.

CNBAM is a national organization created in 1972 to share knowledge of the college newspaper business. Today, more than 125 student newspapers from across the country are members. CNBAM's annual convention features dozens of sessions led by national industry experts, newspaper and advertising industry professionals, and students and advisers from CNBAM member newspapers. The convention is aimed to assist both students and advisers involved in the business and advertising operations of student newspapers. To learn more about CNBAM, check out the organizations website at: www.cnbam.org

Representing CM LIFE at the 2012 CNBAM Convention:(L to R) India Mills, Advertising Manager; Becca Baiers, Advertising Manager; Megan Schneider, Account Executive; Annie Magidsohn, Advertising Manager and Becca Paciero, Account Executive.

CNBAM attendees from across the nation. Look at all the amazing talent in college newspapers today! Photo courtesy of www.CNBAM.org

newsletter

Meet the 2012/2013 Staff!

Going Mobile!

Taking Advantage of the Coupon Craze

National Advertising Awards