REACH THE $75 MILLION CMU MARKET.



Today's Central Michigan University students form brand and product allegiances for the first time while living in Mt. Pleasant. Our 20,000+ students will soon become part of the college-educated market, the strongest spending consumer group in the country.

This is your opportunity to start developing your top of mind awareness early, and creating shopping habits for the future.

Students are earning extra dollars.
75% of CMU students work during the school year.*

Students have disposable income.
CMU students average $600 in disposable income each month.*

College students are using credit and maintaining checking accounts.
66% of CMU students have credit cards, 90% have checking accounts.*

Students are grocery shoppers.
88% of CMU students shop monthly at a supermarket; and 79% have full kitchens.*

College students love their gadgets.
CMU students will spend more than $4 million this year on movies, DVDs, music and video game purchases and rentals; 80% carry cell phones and 90$ own a computer.*

Students make decisions on automotive purchases and repairs.
CMU students will spend more than $25 million on new and used cars and maintenance this year.*

College students also dress well.
CMU students will spend more than $6 million on clothing items this year.*

 

 

 “I read CM Life not only to learn the latest about news and sports, but also to keep up with issues that are important to students. Even when I can't always pick up a print copy, I know I can go online 24/7 to check out what's happening at CMU."

Angela Hernandez, CMU PRSSA President, CM Life reader for 4 years.

 “In order to do my job effectively as a president, it is important for me to read Central Michigan Life to keep my chapter informed on all of the proceedings on and off campus. I also read to give recognition to others who have been rewarded for their good actions."

Thomas Ahearn, CMU Beta Theta Pi President, CM Life reader for 3 years.

 “My favorite part of the paper is reading the sports section. That is the first thing I go to when I open CM life and has been since I've been reading it. I like knowing the scores for all the games that were just recently played and being informed when I couldnt' make it to the actual game.“ 

Chelsea Hardcastle, CMU Pan-Hel President, CM Life reader for 3 years.

“I read CM Life, to keep up with various issues on campus. As well as to stay current with Chip athletics. CM Life covers a lot of Greek related press and of course I love to read about that. “  

Pierre Banks, CMU IFC President, CM Life reader for 3 years.

 

 

 College newspapers are the strongest medium across the country to reach this affluent market.

College students read their campus newspaper.

76% of all students have read their school's student newspaper in the past 30 days. This figure tops 92% at schools that publish their paper daily Monday-Friday.*

Students who read their college newspaper are frequent readers.
80% of readers have read at least one of the past five issues. Overall, students have read 2.8 of the last five issues.*

Student pass-along readership is significant.
On average, each copy of the paper is read 3.2 times.*  Most daily and community newspapers have a lower pass along rate of 2.4 readers per copy.***

Students seek out the newspaper for exclusive campus news.
Nearly all (90%) of respondents rank campus news as the number one section they look for in their newspaper, followed by entertainment info (69%) and sports (50% overall, 59% for male students).*

Advertising content propels students into action.
70% of students say they've been motivated to take some sort of action after seeing advertisements in their college newspaper. Half have attended an event, 43% have mentioned an ad to a friend and 28% have researched a product online.*

Students are bargain hunters and take advantage of coupons and special offers.
More than three-quarters of all students have used a coupon or special offer (78%). Usage is highest among women (82%) and seniors (85%).*

 

 

“I read CM Life because it keeps me up to date with everything going on around campus. It also gave Cleat Repeat the PR it needed to get off the ground.” 

Casey Smith, Cleat Repeat Founder and CMU Student, CM Life reader for 4 years.

“I read CM Life to find out what's occurring on campus and to learn students' opinion on current issues. It's one of the best college newspapers in the country.” 

Dr. Bruce Roscoe, Dean of Students, CM Life reader for 30 years.

“For years, CM Life has done an exceptional job of keeping me informed about both community and campus news and events. In addition to serving as an informational resource, CM Life offers our future print journalists practical experience which is a valuable asset in today’s job market.”  

Darcy Orlik, Event Coordinator, College of Communication and Fine Arts, CM Life reader for 22 years.

 “I read CM Life to stay in tune with what is going on with our students and community.” 

Ernie Zeigler, CMU Men's Head Basketball Coach, CM Life reader for 4 years.

 

 

 At CMU, Central Michigan Life is the clear choice in delivering this important market to you.


Students who read CM LIFE faithfully.
90% of CMU students read CM LIFE each week.*

And, don't forget the faculty and staff at CMU.
80% of CMU faculty and staff read CM LIFE weekly. CMU faculty and staff are also important consumers in the Mt Pleasant market, spending more than $3.5 million per month in the area.*


*2009 MORI Research/Alloy Media & Marketing's College Newspaper Audience Study
**February 22, 2009 The Morning Sun/Mt. Pleasant, Michigan Report on CMU economic impact study
***2009 Newspaper Association of America (NAA) Readership Report

 

 

“I have been a fan of CM Life since my life as a college student at CMU. I feel the paper has the pulse of the student community, doing features sometimes overlooked by other local publications. What's great about CM Life is that it is both for students by students but informative to the community at large. A great mixture of local color and national interest stories brought to readers of any age by the country's next generation of writers.“  

Jim Holton, Mayor, Mt. Pleasant, Michigan, CM Life reader for 21 years.

“I read CM Life for the sheer pleasure of keeping up with the happenings of the university and the cultural exchange.  It is a very important part of our community.”  

Frank Cloutier, Public Relations Director for the Saginaw Chippewa Indian Tribe, CM Life reader for 15 years.

"I enjoy reading CM Life because as a graduate of CMU I am very interested in what is happening on campus. I am interested in the many events at CMU; the speakers, the plays put on by University Theatre, and I am especially interested in CMU sports. It is obviously the best coverage for things happening at CMU, but it also provides in-depth coverage on local issues as well. There are a lot of great reporters at CMU who are able to devote more time to local issues and I enjoy their articles very much. I also appreciate the good commentary on the opinion page."

Joe Barberi, Attorney, CM Life reader for 44 years.

“Having worked at CMU for 14 years I know a lot of faculty and staff. We still work very closely with CMU and I have a real keen interest in what’s happening at the university.”  

Leo Mioduszewski, Isabella County Sheriff, CM Life reader for 20 years.

 

 


More information on the value and importance of the college audience, and college newspapers.

Latest Alloy college survey suggests robust Fall 2010.

College newspapers defy the trend.

BrandWeek dissects Alloy survey.

 

  Central Michigan Life, 436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859                 989/774-3493   Fax 989/774-7805