CENTRAL MICHIGAN LIFE ADVERTISING RATES

 DISPLAY RATES
 
2-PAGE SPREAD (Requires Full Color Purchase)
ONE TIME: $1625.00
MONTHLY (MINIMUM 8X): $1295.00
WEEKLY (MINIMUM 24X): $980.00

 

 
 
 
 
FULL + LEFT THIRD PAGE SPREAD
ONE TIME: $1095.00
MONTHLY (MINIMUM 8X): $895.00
WEEKLY (MINIMUM 24X): $675.00

 

BACK FULL PAGE  (Requires Full Color Purchase)
ONE TIME: $995.00
MONTHLY (MIN.8X): $750.00
WEEKLY (MIN. 24X): $525.00

INSIDE FRONT FULL PAGE (Requires Full Color Purchase)
ONE TIME: $995.00
MONTHLY (MIN. 8X): $750.00
WEEKLY (MIN. 24X): $525.00

FULL PAGE / B&W
ONE TIME: $875.00
MONTHLY (MIN. 8X): $650.00
WEEKLY (MIN. 24X): $495.00

NATIVE FULL PAGE / FULL COLOR
ONE TIME: $950.00
MONTHLY: $775.00
WEEKLY: $550.00
HALF PAGE / B&W
ONE TIME: $525.00
MONTHLY (MIN.8X): $400.00
WEEKLY (MIN. 24X): $295.00
QUARTER PAGE / B&W
ONE TIME: $295.00
MONTHLY (MIN.8X): $225.00
WEEKLY (MIN. 24X): $165.00
EIGHTH PAGE / B&W
ONE TIME: $165.00
MONTHLY (MIN.8X): $120.00
WEEKLY (MIN. 24X): $85.00

 

 

         INNOVATIVE AD UNITS

TWO PAGE INNOVATIVE AD UNIT (Requires Full Color Purchase)
ONE TIME: $925.00
MONTHLY (MINIMUM 8X): $750.00
WEEKLY (MINIMUM 24X): $575.00

FULL PAGE INNOVATIVE AD UNIT
ONE TIME: $595.00
MONTHLY (MINIMUM 8X): $475.00
WEEKLY (MINIMUM 24X): $375.00

FRONT PAGE INNOVATIVE AD STRIP (Includes Full Color)
ONE TIME: $395.00
No contract rates available

REPEAT RATE DISCOUNTS: 50% off

Advertising repeated in two consecutive issues after the insertion of the original ad at open rate. No copy changes. Not applicable to contracts.

COLOR RATES 

Full OR 2 PAGE Spread: 
1 COLOR: $125.00
FULL COLOR: $250.00

Half Page
1 COLOR: $70.00
FULL COLOR: $130.00

QUARTER PAGE
1 COLOR: $40.00
FULL COLOR: $80.00

EIGHTH PAGE 
1 COLOR: $20.00
FULL COLOR: $65.00

MARKETPLACE & MIGHTY MINIS
1 COLOR: $10.00
FULL COLOR: $35.00
 
PRE-PRINT RATES
 

PAGES/CPM


4 / $65 
6-16 / $75 
18-36 / $85 
38+ / $95 
Add $5 per thousand per every four page increment over 38 pages

12+ Times Per Year Schedule: 
20% OFF above preprint rates
20+ Times Per Year Schedule: 
25% OFF above preprint rates

MINIMUM ORDER IS 7,000 PIECES.  MINIMUM SIZE IS 3.5" X 5"; MAXIMUM SIZE 10.25" X 10.25". 50# MINIMUM WEIGHT PAPER. (IF LESS THAN 50#, AND IS SINGLE SHEET, PRODUCT SHOULD BE FOLDED TO AVOID INSERTING PROBLEMS). 

Inserts should be delivered in cartons or skids, and arrive 5 days prior to publication to:

News Web Printing Services
109 N. Lafayette Street
Greenville, MI 48838

RECEIVING HOURS: 8am-4pm Mon-Fri.            

 1-800-968-9301x3069

 
CLASSIFIEDS

DISPLAY ADS

MARKETPLACE AD
ONE TIME: $95.00
MONTHLY(MIN.8X): $65.00
WEEKLY (MIN.24X): $45.00

MIGHTY MINI ADS
8- 1.5" x 1.5" ADS: $110.00 PER MONTH
Run an ad every day in the classified pages. Introduces your business to more than 22,400 daily. Readers love the classifieds, puzzles and horoscope. Ads must run consecutively during 30-day period to qualify for this rate.
LINE ADS
1-2 DAYS        $8.50 per day
3-4 DAYS        $8.80 per day
5-8 DAYS        $7.75 per day
9+ DAYS         $7.50 per day
All above rates are for 15 words or less, each additional word is 35ยข. All classified ads appear on our web site daily at no additional charge. 

SUDOKU, CROSSWORD or HOROSCOPE
The best read and most engaged section of the paper each day are the classified puzzles and horoscope columns. Weekly advertising sponsorship opportunity is  available.Banner design by the Central Michigan Life in-house creative department. Call our ad staff today for details.
$35.00 PER WEEK 
(Min.commitment 1 semester,14 weeks per semester.)
OPEN RATE: $85 PER WEEK
SPECIAL RATES
FRONT PAGE AD STRIP (Inc: Full Color)
ONE TIME: $395.00
No contract rates available

FRONT PAGE STICKY NOTES
Get the BEST premium position available and the ONLY ad above the fold! Now available in special shapes such as cars, octagons, arrows, houses, pumpkins, t-shirts, diamonds, hearts, pockets and more!
RATES:
1x: $195 per thousand
(Mimimum order is 7,000)
2x: $155 per thousand
(minimum order 14,000, 2 dates scheduled)
3x: $125 per thousand
(minimum order 21,000, 3 dates scheduled)
4x: $100 per thousand
(minimum order 28,000, 4 dates scheduled)

AD DIMENSIONS

TWO PAGE SPREAD: 21" W x 10.25" T
FULL+LEFT THIRD PAGE: 10.25" W x 10.25" T + 3.3" W x 10.25" T

FULL PAGE: 10.25" W x 10.25" T

HALF PAGE (V): 5.04" W x 10.25" T
HALF PAGE (H): 10.25" W x 5.25" T

QUARTER PAGE: 5.04" W x 5.25" T

EIGHTH PAGE: 5.O4" W x 2.5" T
FRONT PAGE STRIP: 10.25" W x 1.5" T
MARKETPLACE (V): 1.5" W x 4" T
MARKETPLACE (H): 3.3" W x 2" T

MIGHTY MINI: 1.5" W x 1.5" T 

DEADLINES

Space reservation & copy due:
Monday Issue: FRIDAY
Thurs. Issue: TUESDAY

 
All rates are per contract period. Guaranteed positions are 25% premium charge.