.

Local Display Ad Rates - Central Michigan Life

LOCAL

* All rates are per column inch, per contract period. Minimum display advertisement requirement: 4 col. inches. Ads 18" tall or more will be billed at full 21 inches. Double Truck ads are billed as 13 columns. Guaranteed Positions are 25% premium charge.

OPEN LOCAL RATE.....$14.95 per col. inch

Student Org./Non-profit Rate.......................$10.75 col. inch

5 AD Rate (same ad, 5 times per semester, 4" minimum) .....$11.75 col. inch

10 AD Rate (same ad,10 times per semester, 4" minimum)....$11.25 col. inch


FREQUENCY CONTRACT RATES

Minimum number of inches placed each month during the academic school year.

Inches per MonthPrice
30-59"$10.75
60-119"$10.50
120-239"$9.95
240-399"$9.30
400+"$8.30



Frequency Bonus!

With all signed frequency agreements, you get two (2) FREE colors (limited to available colors) per contract period! A $180 value! This is a great way to build continuity through frequency.


TECHNICAL SPECIFICATIONS
Size of Printed Area: 11" x21"
1 Col. Width...1.69"         4 Col. Width...7.28"
2 Col. Width...3.55"         5 Col. Width...9.14"
3 Col. Width...5.42"         6 Col. Width...11.00"

We only accept Adobe PDF, EPS, JPED and TIFF formats for press-ready ads. Any ads designed in non-professional design applications (particularly Microsoft products) will not be accepted. If your ads are designed in one of these applications, we will have to rebuild them.

Any questions regarding acceptable files and file sizes, may be directed to our Production Coordinators at (989) 774-3493. Or by email at: advertising@cm-life.com


 
 
BULK CONTRACT RATES

Minimum number of inches placed during 12 month contract period. 

100-300"               $11.95 per column inch

301-500"               $11.25 per column inch

500"+                    $10.75 per column inch

Bulk Contract Bonus!

When you sign a bulk rate agreement, you also receive one (1) free color (limited to available colors), per contract period.


REPEAT RATE DISCOUNTS

Advertising repeated in two consecutive issues after the insertion of the original ad at open rate. No copy changes. Not applicable to contracts.

Pickup Price Discounts

1st Repeat      25% off

2nd Repeat     35% off


COLOR RATES

Black plus One Color   $2.00 per column inch

Black plus Two Color   $3.50 per column inch

Full Process Color        $4.00 per column inch

FRONT PAGE STICKY NOTES
Get the BEST premium position available and the ONLY ad above the fold! Now available in special shapes such as cars, octagons, arrows, houses, pumpkins, t-shirts, diamonds, hearts, pockets and more!
 
RATES:
(Cost per thousand, mimimum order is 13,000)

1x (1, 2 or full color): $125 per thousand
(minimum order 13,000)

2x (1, 2 or full color): $100 per thousand
(minimum order 26,000, 2 dates scheduled)

3x (1, 2 or full color): $90 per thousand
(minimum order 39,000, 3 dates scheduled)

4x (1, 2 or full color): $75 per thousand
(minimum order 52,000, 4 dates scheduled)
 

FRONT PAGE BOTTOM STRIP

Catch readers' attention instantly by placing your ad on the bottom of a section front in Central Michigan Life.

From news to sports to entertainment, CM LIFE can place your ad where it means the most to you. Semester & annual contract rates available.

OPEN RATES:

Front Page First Section/News               $395.00 (Mon., Wed., and Fri.)

Front Page Second Section/Sports                  $325.00 (Mon. and Fri.)

Front Page Second Section/Entertainment    $325.00 (Wed.)



  Central Michigan Life, 436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859                 989/774-3493   Fax 989/774-7805