WMHW-FM Radio Station is owned by Central Michigan University, Mt. Pleasant, Michigan and is licensed by the Federal Communications Commission.
WMHW-FM, as a responsible broadcast licensee, shall at all times retain the right of final judgment over programming decisions.
In accepting its license, the station accepts as its primary purpose and function, as stipulated by FCC Rules and Regulations, the responsibility to "serve in the public interest, convenience, and necessity." The licensee is obligated to make a continuing, active search to ascertain the needs of the community served and to fulfill those needs to the best of its ability.
Therefore, one primary purpose of WMHW-FM is to serve in the public interest, convenience, and necessity within its assigned listening area.
WMHW-FM is licensed to an educational institution as a non-commercial radio station. The station is under the direct supervision of The School of Broadcast and Cinematic Arts and operates as a primary supervised radio broadcast laboratory for students of that department.
Therefore, by nature of its ownership and curricular affiliation, a second primary purpose of WMHW-FM is to provide a co-curricular radio broadcast training experience for talented students interested in broadcasting as a career or exploratory experience.
WMHW-FM will provide opportunities for research and innovation in creative programming utilizing the full resources of the department and the curriculum. In addition, because of its non-commercial licensure, WMHW-FM will provide, where feasible and appropriate, an alternative programming service to Isabella County by broadcasting features not otherwise available to area radio listeners on other radio stations.
WMHW-FM, recognizing its position as a non-commercial licensee of a state educational institution, will not editorialize.
By virtue of its ownership, WMHW-FM is a public image source for Central Michigan University. The station will constantly endeavor to enhance the image and visibility of the university and The School of Broadcast and Cinematic Arts through the production and broadcast of high quality local programming. The station is not a primary disseminator of information from the university to the public since that is a function of the Media Relations Office of the university. All requests from sources outside the university for "direct feeds" of information concerning university events or activities should be referred to the Media Relations Office.
Opportunity to be involved in the activities of WMHW-FM shall not be denied because of religion, race, color, national origin, age, sex, marital status, veteran status, handicap, and/or sexual orientation.